Paramount, Aberdeen

Since our design of the previous generation of Paramount, the thriving city centre bar was geared up for a real revamp. The radical new look features an explosion of light effects, specially created wall murals and eccentric 3D sculptures; that maintain the essence of the beloved hangout.

The juxtaposition from the grey streets of Aberdeen to the energetic world of Paramount is necessary for the drinking culture as the stand-out vibrant destination in the city. ‘Para’ as it’s known to the local party-goers and students at surrounding universities, required a bold and sexy upgrade which now includes strobe lighting, animal bar stools, double cubicles to the toilets and statement mouth urinals. The photobooth, UV corridor graphics and 3D infinity dancefloor creates interactivity for guests to be immersed in.